Emerging Market Investing: Why Herding is Like 7-Year-Olds Playing Football (2026)

Emerging Markets: A Game of Strategic Portfolio Construction

In the world of investing, it's easy to get swept up in the latest trends and herd mentality. But Sam Vecht, from BlackRock, offers a refreshing perspective on emerging markets, drawing an intriguing parallel to a game of football. Vecht's insights shed light on the challenges and opportunities within these markets, providing a unique take on why and how investors should approach them.

The Underweighting of Emerging Markets

One of the most striking observations Vecht makes is the underweighting of emerging markets, particularly Latin America, in global indices. Despite representing 7% of the world's GDP, Latin America accounts for a mere 0.1% of a typical global market tracker. Vecht highlights the irony that Samsung, a global tech giant, carries the same weight as all of Latin America in an Emerging Market Index. This imbalance raises questions about the effectiveness of these indices in reflecting the true potential of these markets.

The Football Analogy

Vecht's football analogy is a powerful one. He likens emerging market investors to seven-year-olds playing football, where everyone is chasing the ball (the hot areas of the market) without considering the strategic aspects of the game. This analogy underscores the importance of a long-term, strategic approach to investing, rather than simply following the crowd. It's a reminder that just because something is popular doesn't mean it's the best move.

The Importance of Bottom-Up and Top-Down Analysis

Vecht's investment process combines bottom-up and top-down principles. While bottom-up analysis focuses on individual companies, customers, suppliers, and competitors, top-down analysis considers political, macroeconomic, fixed income, and currency factors. Vecht emphasizes the criticality of spending time on the ground in the countries they invest in, understanding the society, and meeting various stakeholders. This approach ensures a comprehensive view of the market, which is essential for making informed investment decisions.

Learning from Mistakes

Vecht candidly acknowledges the mistakes they've made in recent years, particularly in Latin America and emerging markets. He notes that the increasing behavior of emerging-market managers and Latin American managers to crowd around whatever has been working in the recent period has led to missed opportunities. Vecht's reflection on these mistakes highlights the importance of staying away from hot areas and avoiding the herd mentality. It's a reminder that investors should be cautious of following the crowd, especially in markets where so little has worked historically.

The Role of Leverage and Mining Companies

Vecht's portfolio has benefited from leverage and the asset class going up, amplifying returns. Additionally, owning mining companies with operations in Latin America has been helpful. These companies, though not listed in Latin America, have contributed to the portfolio's performance. Vecht's focus on these specific sectors underscores the importance of diversifying across countries, sectors, styles, and currencies to add value for clients.

The Importance of Currency Hedging

Vecht clarifies that the trust does not focus on returns in reals or pesos, and their functional currency is dollars. While they would avoid or underweight a currency if they thought it was going to fall significantly, Vecht notes the unique dynamics of Latin American currencies. Unlike in the UK, where a weakening pound can lead to a rising FTSE, in Latin America, a 10% currency decline often results in a 20% market decline, leading to a quick loss of 30%. This highlights the importance of currency hedging and the need for a nuanced understanding of currency dynamics in emerging markets.

The Challenge and Opportunity of Emerging Markets

Vecht's perspective on emerging markets is a call to action for investors to think strategically and take a long-term view. The challenge lies in the complexity of these markets, with many dimensions to consider. However, this complexity also presents an opportunity to get a lot more right. Vecht's approach, which involves a combination of bottom-up and top-down analysis, spending time on the ground, and learning from mistakes, is a testament to the importance of a thoughtful and strategic investment process.

Conclusion: The Art of Strategic Investing

In the end, Vecht's insights remind us that investing in emerging markets is an art, not a science. It requires a strategic approach, a long-term perspective, and a willingness to think independently. By avoiding the herd mentality and focusing on the fundamentals, investors can unlock the true potential of these markets. Vecht's football analogy serves as a powerful reminder that success in investing, like in football, comes from strategic thinking and a commitment to the game.

Emerging Market Investing: Why Herding is Like 7-Year-Olds Playing Football (2026)

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